Hashtags for Instagram Reels Viral Video: How to Boost Your Content


With over one billion active users, Instagram is one of the most popular social media platforms globally, and it’s not slowing down anytime soon. Instagram Reels is the newest addition to the platform, designed to compete with the popular TikTok app. Instagram Reels is an excellent way for users to create and share short-form video content, and businesses can use it to promote their brand and products. However, with the increasing competition, it can be challenging to get your content to reach a broader audience. This is where hashtags come in. In this article, we will discuss how to use hashtags for Instagram Reels to create viral video content that will get your brand noticed.

Understanding Instagram Hashtags

What are Hashtags?

Hashtags are a way of categorizing content on Instagram by using the “#” symbol followed by keywords that describe the post’s content. For example, “#travelphotography” or “#foodie.” When a user clicks on a hashtag, they can view all the posts that have used that particular hashtag. Hashtags help users discover new content and can increase the visibility of your posts.

Why are Hashtags Important for Instagram Reels?

Using hashtags on Instagram Reels is crucial because it makes your content discoverable to a broader audience. When someone searches for a particular hashtag, they will come across all the posts that have used that hashtag, including your video content. This means that if you use the right hashtags, your content can reach people who aren’t following your account. Additionally, using hashtags on Instagram Reels can help you get on the “Explore” page, which is where Instagram showcases popular and trending content. This can increase your reach and engagement, leading to more followers and potential customers.

How to Use Hashtags on Instagram Reels

When creating a new Instagram Reel, you can add hashtags to the caption or use the “Hashtags” sticker. You can add up to 30 hashtags per post, but it’s essential to use relevant hashtags that describe your content. Using random hashtags that aren’t related to your post can hurt your engagement and reach. It’s also a good idea to mix popular and niche-specific hashtags to increase your post’s visibility while targeting a specific audience.

Finding the Right Hashtags for Instagram Reels

Researching Popular Hashtags

One way to find popular hashtags is to use Instagram’s search function. Type in a keyword related to your content, and Instagram will show you related hashtags and the number of posts that have used them. This will give you an idea of which hashtags are popular and relevant to your content. You can also use third-party tools like Hashtagify or All Hashtag to find popular hashtags related to your industry.

Understanding Niche-Specific Hashtags

Niche-specific hashtags are hashtags that are specific to your industry or niche. Using these hashtags will help you reach a more targeted audience interested in your content. For example, if you’re a food blogger, using hashtags like “#foodbloggers” or “#foodiegram” will help you reach people who are interested in food-related content. Using niche-specific hashtags will also help you stand out from the crowd and establish yourself as an authority in your industry.

Avoiding Banned Hashtags

Instagram has banned certain hashtags that violate the platform’s community guidelines. Using these hashtags can hurt your engagement and reach, and in some cases, your account could get flagged or even suspended. It’s important to avoid using hashtags related to sensitive topics like hate speech, pornography, or illegal activities. Before using a new hashtag, research it to ensure it’s not banned on Instagram.

Crafting the Perfect Hashtag Strategy for Instagram Reels

Using a Mix of Popular and Niche-Specific Hashtags

To create a successful hashtag strategy for Instagram Reels, it’s crucial to use a mix of popular and niche-specific hashtags. Popular hashtags will help you reach a broader audience, while niche-specific hashtags will help you reach a more targeted audience interested in your content. Using a combination of both will increase your post’s visibility and engagement.

Creating Branded Hashtags

Creating branded hashtags is an excellent way to increase brand awareness and establish your brand’s identity. Branded hashtags are unique to your brand and can be used in all your posts, making it easier for users to find your content. When creating a branded hashtag, make sure it’s short, catchy, and relevant to your brand.

Testing and Adjusting Your Hashtag Strategy

Creating a successful hashtag strategy for Instagram Reels takes time and effort. It’s essential to test different hashtags and see which ones work best for your content. Tracking your post’s engagement and reach will help you determine which hashtags are driving the most traffic to your content. It’s also essential to adjust your hashtag strategy regularly to ensure you’re using the most relevant and effective hashtags for your content.

Tips for Creating Viral Instagram Reels with Hashtags

Using Trending Topics and Challenges

One way to increase your chances of creating viral Instagram Reels is by using trending topics and challenges. Instagram Reels has a “Explore” page that showcases popular and trending content, and participating in trending challenges can increase your post’s visibility. When using a trending topic or challenge, make sure to include relevant hashtags in your caption or using the “Hashtags” sticker to increase your post’s reach.

Creating Engaging Content

Creating engaging content is key to creating viral Instagram Reels. You want your content to be entertaining, informative, or inspiring, so your audience is more likely to engage with it. When creating content, keep in mind your target audience and what they would find interesting. You can also use captions, music, and special effects to make your content more engaging and unique.

Collaborating with Other Creators

Collaborating with other creators is an excellent way to increase your reach and engagement on Instagram Reels. Collaborating with someone who has a larger following than you can expose your content to a new audience, leading to more followers and potential customers. When collaborating with another creator, make sure to use relevant hashtags and tag each other in the post to increase your visibility.


In conclusion, hashtags are a powerful tool for increasing the visibility of your Instagram Reels. By using relevant hashtags, you can reach a broader audience, get on the “Explore” page, and create viral video content. When using hashtags, make sure to use a mix of popular and niche-specific hashtags, avoid banned hashtags, and stay relevant to your content. Additionally, using trending topics and challenges, creating engaging content, and collaborating with other creators can increase your chances of creating viral Instagram Reels. By following these tips and using hashtags effectively, you can take your Instagram Reels to the next level and get your brand noticed on the platform.

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